Acute

‘Heritage of pride’ is a not-for-profit corporation that organises LGBTQ+ Pride events in New York City to commemorate and celebrate the Stonewall riots in 1969. They work toward a future without discrimination where all people have equal rights under the law. Alongside others, we were asked to create a concept for the visual identity of 2017th's NYC Pride events. We aimed to create a modern visual language that conveys a feeling of celebration, community, diversity and equality while not drawing on generic symbols or stereotypical visuals. The distinct yet flexible system can be applied to the vast number of Pride events and content and can easily be adapted to different formats and media.