Acute

Staying true to their own motto – grow with us – the accountancy firm ‘Haselauer’ grew into ‘Weisser Haselauer’. To reflect that evolution, we created a new brand identity and means of communication. Starting at the base, we coined the new name ‘Weisser+Haselauer’, the + representing growth and being a nod to the addition sign in accounting. Striving for a classic yet modern look that conveys reliability, we designed a purely typographical visual identity, including a special monogram. Using two kinds of coloured paper stock in addition to white, a subtle yet characteristic look ensued.